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How to use Referral Codes for Tracking Ticket Sales and Campaigns
How to use Referral Codes for Tracking Ticket Sales and Campaigns
Kyaw avatar
Written by Kyaw
Updated over a week ago

EventNook online registration and ticketing platform allows you to have a referral code in the URL to track the source of campaigns for event marketing.

When you promote online ticket sales or registration via different campaigns such as Instagram, Facebook, email blasts, or tactical promo such as the Christmas sales promo campaign, you may want to track which source is driving the registration and ticket sales to analyze the effectiveness of the campaign.

Here is an example of attaching the referral code to the URL.

Append ?rcode=ChristmasCampaign1 in the event site URL.

Example URL with rcode
https://reg.eventnook.com/event/smarttechasia-demo?rcode=ChristmasCampaign1

In the reporting, you can see sales coming from the different Referral sources.

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